Miss Universe Gets Lingerie

The new deal will see the brand extend into a range of undergarments including lingerie, sleepwear and shapewear for specialty and department stores. 

“The Miss Universe Organization and its brands have enormous recognition and admiration worldwide, much like the other properties we have worked with,” says Mark Morales, co-founder, BeyondWear. “We plan to involve state and national titleholders from the Miss Universe Organization to help launch the products through in-person appearances at retail and other industry events.”