Genius Brands International, the licensing agency for Archie Comics, has tapped fashion designer Marc Ecko to create an exclusive capsule collection of Archie-themed apparel for men under the Marc Ecko Cut & Sew brand.

The fashion collection will coincide with the 75th anniversary of the Archie comic book brand.

“We are supremely excited to partner with Marc Ecko to create this new line of apparel,” says Jon Goldwater, publisher and chief executive officer, Archie Comics. “This is just the beginning of a daring and wide-ranging licensing campaign that will help widen our brand’s reach in time for the celebration of our momentous 75th anniversary.”

“Archie Comics is the longest-running, multi-generational brand in history, having sold 2 billion comics worldwide in a number of languages, plus Archie characters have been featured prominently in animation, television, film and music,” says Stone Newman, president, global consumer products, GBI. “With Archie Comics celebrating their 75th anniversary in the fourth quarter of 2015, it is optimal timing to partner with leading designer Marc Ecko to re-imagine an Archie Comics capsule of men’s apparel influenced by street culture. With Marc Ecko on board and leading the way, we anticipate a whole roster of new partners to join us to celebrate this incredible milestone with development of a whole range of products to reach fans of all ages.”

GBI will also represent additional characters from Archie Comics including Jughead, Betty and Veronica, Josie & the Pussycats, Sabrina the Teenage Witch and more.