The fashion collection will coincide with the 75th anniversary of the
comic book brand.
“We are supremely excited to partner with Marc Ecko to create this new line of apparel,” says Jon Goldwater, publisher and chief executive officer, Archie Comics. “This is just the beginning of a daring and wide-ranging licensing campaign that will help widen our brand’s reach in time for the celebration of our momentous 75th anniversary.”
“Archie Comics is the longest-running, multi-generational brand in history, having sold 2 billion comics worldwide in a number of languages, plus Archie characters have been featured prominently in animation, television, film and music,” says Stone Newman, president, global consumer products, GBI. “With Archie Comics celebrating their 75th anniversary
GBI will also represent additional characters from Archie Comics including Jughead, Betty and Veronica, Josie & the Pussycats, Sabrina the Teenage Witch and more.
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