Lucky Brand Links with RocketmanLucky Brand Links with Rocketman

Lucky Brand has launched a new range of licensed apparel designed to celebrate the life and style of musician Elton John.

With the feature-length biopic Rocketman due for release in theaters across the globe on May 31, Paramount Pictures, Bravado and Lucky Brand have signed a new collaboration to bring a line of graphic apparel for men and women to market.

Now available to fans, this limited-edition capsule collection offers customers a line of graphic tees sporting original live performance poster designs and logos.

The Lucky Brand is not new to licensing; it has previously inked deals with brands such as “Sesame Street.” Elton John has also entered the fashion world in the past via his Love Bravery collaboration and a line with retailer John Lewis.