
May 21, 2019

With the feature-length biopic
Rocketman
due for release in theaters across the globe on May 31, Paramount Pictures, Bravado and Lucky Brand have signed a new collaboration to bring a line of graphic apparel for men and women to market.
Now available to fans, this limited-edition capsule collection offers customers a line of graphic tees sporting original live performance poster designs and logos.
The Lucky Brand is not new to licensing; it has previously inked deals with brands such as “
Sesame Street.” Elton John has also entered the fashion world in the past via his Love Bravery collaboration and
aline with retailer John Lewis.
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