Kohl’s sponsorship also includes paid media, publicity, promotions, events, product placement and brand integrations across print, broadcast, digital and mobile platforms.
The documentary celebrating Latin culture, music and dance is making its Spanish-language U.S. debut Jan. 28 on Univision, and will also air on networks throughout the Americas.
“From a business perspective, we’re interested in organic extensions that allow us to leverage and maximize our investment in the Jennifer Lopez and Marc Anthony lifestyle collections which launched in fall 2011,” says Julie Gardner, executive vice president and chief marketing officer,
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