The collection includes reusable bottles, masks and apparel.

License Global

February 17, 2021

1 Min Read
sesamehype.png

The new HYPE. x "Sesame Street" animated adults' and kids' collections, debut Feb. 21 with 24-hour early access exclusively to the "HYPE." app.

The 55-piece capsule collection features "Sesame Street" characters in a range of designs, including hoodies, joggers, tees, backpacks, face coverings and reusable bottles.

The unisex adult collection is a '90s-inspired approach with a developed tartan all-over and sleeve blocking print. With the Sherpa fabric, the pullover and jogger tracksuit set feature embroidered characters with the new signature justhype logo.

HYPE.'s signature camo print is entwined with "Sesame Street's" Elmo and Oscar the Grouch for characters on kidswear loungewear sets. Featuring embossed paneling, embroidery and piping detail, the kidswear collection has a backpack to match each look.

The HYPE. x "Sesame Street" reusable bottles promise to keep beverages at the perfect temperature for longer. There are four designs for face coverings. Boasting the HYPE. galaxy-inspired print is Elmo, and other designs include a camo print featuring Oscar, Elmo and the "Sesame Street" logo.

The collection launches on Feb.27 at justhype.com and selected retailers worldwide.

Read more about:

Sesame Street

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like