Boxer and TV personality George Foreman III has retained Linne Kimball as exclusive licensing agent for Foreman’s EveryBodyFights brand. Foreman III is the son of former two-time heavyweight champion George Foreman and the founder of The Club by George Foreman III, boutique gym.

Kimball, who also serves as vice president, global licensing, WME/IMG, will look to grow the EBF brand across apparel, particularly luxury fitness activewear.

EBF product is currently sold at the flagship The Club location in South Boston and online at EveryBodyFights.com.

“We are blessed to have an individual on board such as Linne with an amazing wealth of experience and track record of success at the very highest levels of sport merchandise brand licensing,” says Foreman III. “Linne will play an integral role in expanding the EveryBodyFights brand outside The Club walls and will expedite the growth of our everyday fighter community.”