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Forever 21 Steps Into Precious Moments Collection

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Forever 21 is getting nostalgic with a new Precious Moments collection.

Forever 21 is partnering with the Precious Moments brand for a capsule collection just in time for the holidays.

The capsule collection features hoodies, joggers, long sleeve tops, mesh tops, crushed velvet t-shirts and more, donning Precious Moments signature designs and soft color palette.

“Precious Moments reminds people to treasure the people and moments that matter in their lives, so this new collection serves not only as a nostalgic reminder of years past but also provides a positive and encouraging message for the future,” says Shehnaz Safiuddin, vice president, product and marketing, Precious Moments.

The deal aims to bring the brands together to bring joy to customers by highlighting good memories, positivity and the enduring power of friendship. It was brokered on behalf of Precious Moments licensing agent, Spotlight Licensing. The deal also comes on the heels of a raft of additional partnerships for the brand that was announced earlier this year.

“The collection is a sought-after throwback to the ‘90s,” says Joanna Choo, global creative marketing director, Forever 21. “We wanted to channel the spirit of comfort and joy from our childhood as we continue to a trudge through these uncertain times, and I can’t think of a better brand to encapsulate that warmth and nostalgia than Precious Moments.”

Customers can shop the capsule at Forever21.com/PreciousMoments.

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