PUMA is teaming up with emoji - the iconic brand for a new line of footwear, apparel and accessories. Classic PUMA silhouettes are adorned with emoji icons for this playful new collection.
The PUMA x emoji collaboration was made to showcase the way people communicate in the modern world. Designed through the lens of instant messaging, the collection pairs emoji icons with bright color combinations, creating a range that is young and vibrant. The collection includes footwear, apparel and accessories for both kids and adults.
“The PUMA x emoji collection is one of our most favorite brand collaborations,” says Marco Hüsges, chief executive officer and founder, the emoji company. “The products turned out so colorful, expressive and beautiful, and the entire product line is energetic and truly iconic. We are certain that the line will make everyone happy and that we can, together with PUMA, spread emotions and good vibrations to consumers and fans all around the world.”
The RS-2K x emoji features a hook and loop piece on the heel where detachable emoji icons can be added. The shoe also includes a hidden “What’s Up?” message printed on the vamp. RS-X³ x emoji includes the same detachable emoji feature. The hidden “What’s Up?” message also appears on this shoe in the quarter overlay.
The PUMA x emoji tee and PUMA x emoji hoodie are both available in black, gray and yellow, each featuring an array of emoji icons on both the front and back of the clothing. Rounding out the collection are the PUMA x emoji sweatpants in both gray and black, featuring side and back pockets, rib cuffs and emoji icons on the bottom of the right leg.
The PUMA x emoji collection will drop on PUMA.com and at PUMA stores and select retailers on Aug. 22.