Delta Galil will bring sportswear brand to new category.

Columbia Sportswear has tapped Delta Galil Industries to bring its brand to the performance-based underwear category.

Under the agreement, which is in effect through 2018, Delta Galil will produce a full collection of Columbia Sportswear women’s sports bras and underwear, as well as men’s underwear.

The first performance underwear collections will be available for fall 2016 at Columbia retail stores, outdoor specialty stores, sport specialty stores and better department stores worldwide.

Delta Galil is also the exclusive global licensee of men’s and women’s socks for Columbia Sportswear.

“We are excited to be collaborating with Delta Galil on the development of our performance underwear business,” says Matt Merriman, director of licensing, Columbia Sportswear. “Their design expertise, ability to meet our high quality and performance standards, and strong global reach will be instrumental in expanding our brand into this important new category.”