Collaborations Licensing has inked a deal between the Heathcliff brand and streetwear apparel company Bait.
The character from the longest running comic strip, Healthcliff, will adorn Bait apparel, accessories and plush. Items in the collection are available now.
“Thrilled to see Heathcliff come to life in the streetwear space with BAIT,” says Peter Gallagher, writer and cartoonist, Heathcliff. “Given that Heathcliff is a street cat, there was no better way to relaunch Heathcliff’s merchandising program.”