Organization also planning enhanced promotional efforts.

Boys & Girls Clubs of America has named Bensussen Deutsch & Associates as its merchandise agency to develop its e-commerce business and promotional products.

BDA will design, develop and manage a BGCA e-commerce program. BDA will also help to develop the organization's marketing and brand efforts by developing custom promotions and merchandise campaigns to raise awareness of the clubs’ regional and national outreach programs.

The partnership began in July and will run through 2020.

“The Boys & Girls Clubs of America brand is highly recognizable, and this partnership will help us broaden our reach in the communities where we do great work every day on behalf of the nation’s youth,” says Jonathan Karron, vice president, marketing integration, BGCA. “BDA will help us elevate our brand to broader audiences to further drive our goals and mission. We are excited about the custom solutions and merchandise that our clubs, club alumni and other fans will be able to wear to show their support for Boys & Girls Clubs nationwide.”