Benrus Plans Back-to-School Line

NORTH AMERICA–Lyft Brands Group has tapped A.D. Sutton to produce a variety of backpacks for the American accessories brand Benrus.

April 6, 2018

Benrus Plans Back-to-School Line

A.D. Sutton will create a range of bags for the American watch and lifestyle brand.


Under the terms of the agreement, A.D. Sutton will develop and distribute the newly designed bags. Furthermore, Benrus will expand its current distribution network for the 2018 back-to-school season. The brand’s current bag collection will also extend into new North American retailers and will continue to be available online at

Lyft Brands recently acquired the Benrus brand 

with the goal of restructuring the brand in the U.S. by offering signature pieces and an updated look to the historic brand.

Read more about:

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like




This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.