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May 24, 2022
Childrenswear brand Hanna Andersson has announced its latest launch of adult and kids fashion dedicated to the world of Pokémon.
Featuring mainstay characters Pikachu and design motifs such as the Poké Ball in Hanna Andersson styles, the summer kids and adult fashion collection; includes short john and long john pajama sets, kids' graphic tees, hoodies and sweatpants, as well as matching family pajamas.
"We're so excited to collaborate with Pokémon to bring the fan-favorite Pikachu, a multigenerational entertainment icon, together with our signature pajamas and apparel pieces," says Kara Carter, chief product officer, Hanna Andersson. "We are thrilled to offer our customers a little piece of nostalgia that will continue to connect parents and kids through generations of love for Pokémon."
"Hanna Andersson is widely known for their premium childrenswear, making them the ideal partner for delivering ‘Pokémon’ apparel for young trainers," says Amy Sachtleben, director, licensing, The Pokémon Company International. "We look forward to seeing families bond over a shared passion for Pokémon while enjoying these high-quality pieces."
The new pajama collection will launch in June, with back-to-school apparel following through the fall and will be on sale exclusively online through Hanna Andersson.
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