License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Army West Point Rallies for New Pop-Up Shop

The pop-up shop will be located in Philadelphia.

Army West Point Athletics has announced that its first Cavalry Rivalry Gear by Nike will be available for purchase beginning Dec. 12 through Dec. 14 in Philadelphia. 

Merchandise will be available at two locations in downtown Philadelphia. In addition to merchandise on sale at Army’s official team hotel, the Marriott Philadelphia Downtown, for the first-time ever, Army West Point Athletics will operate a pop-up shop, Army Rally Point, in Philadelphia’s Old City neighborhood.

The pop-up shop, coordinated in conjunction with CLC, Army’s exclusive trademark licensing agency, will be located at 222B Race Street in Philadelphia. On top of the Rivalry gear, Jungle boot sneakers patterned after the cleats worn by Army players will be available for purchase exclusively at the pop-up shop. A total of 200 pairs of boots will be on sale.

Nike teamed up with Army for this year’s uniform, which will tell the story of the soldiers of the First Cavalry Division and the birth of airmobility during the Vietnam War.

TAGS: U.S. Army
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.