Popular EDM musician signs on as co-owner, brand collaborator and ambassador for the classic skate brand.

NORTH AMERICA–Authentic Brands Group has partnered with EDM musician Steve Aoki to support its skate and streetwear brand Vision Street Wear.

Through the agreement, Aoki will serve as co-owner, brand collaborator and ambassador for the brand and will play a key role in its development and global growth.

“Steve is a true thought leader who has collaborated with some of today’s most prominent names in music and fashion,” says Nick Woodhouse, president and chief marketing officer, ABG. “This partnership serves to galvanize Vision Street Wear by tapping into Steve’s place in pop culture.”

Furthermore, Aoki and the ABG team will work together to evolve Vision Street Wear’s brand identity as well as extend its equity into new collections, categories and territories.

“I was drawn to Vision Street Wear from an early age, when I was just coming onto the music and skate scene,” says Aoki. “For me, the brand represented a lifestyle that fused the music, art, fashion and skateboard worlds. I’m excited to work with ABG to develop and introduce Vision to its next generation of fans.”

The first VSW x Steve Aoki collection is slated to debut in early 2018.