The Joester Loria Group has announced its representation of WeWearCute, lifestyle and product influencers on TikTok and Likee. WeWearCute is a leading lifestyle and product content producer on TikTok for kids ages 6-13.
WeWearCute has 3 million followers, more than 250 million monthly views and average video views of 1.6 million. Posting three-to-four videos daily, sisters Ashley and Emma feature family-friendly content featuring products they love.
Brands including Procter & Gamble, Kraft, Mattel, Cra-Z-Art and Lipsmackers, and retailers from Walmart to Journeys all have been featured in WeWearCute’s videos and have seen sales impact from the sisters’ videos. Ashley and Emma appeared in the first episode of Seventeen’s YouTube channel’s show “Bestie Picks Bae,” accruing 10 million views on what became the third-highest viewed Seventeen video of all time.
“We are delighted to represent WeWearCute in building Emma and Ashley’s brand in fashion, beauty and related categories,” says Debra Joester, president and chief executive officer, The Joester Loria Group. “TikTok is a window into youth culture, and Emma and Ashley bring an innate ability to create engaging content that resonates with today’s youth.”
The Joester Loria Group will focus on lifestyle products including bath and beauty, apparel, fashion accessories, home, publishing and related categories, bringing WeWearCute to product collaborations and branded collections.