Magic Light Pictures Appoints Mondo TV to Rep ‘The Gruffalo’

Magic Light Pictures has chosen Mondo TV as the licensing agency for “The Gruffalo” in Italy, Spain and Portugal.

The deal will see Mondo TV uncover licensing deals for the brand in categories including toys, apparel, gifting, homeware, food and digital products. Promotional initiatives and brand partnerships will also be pursued by Mondo TV in the regions.

The announcement follows the news that “The Gruffalo” inked a stamp licensing deal in the U.K. for the property’s 20th anniversary.