To mark World Emoji Day, Born Licensing has announced brand-new agreements between JoyPixels and six agents who will bring the icon portfolio to life across various international regions.

Nimbus Nine Consulting will oversee existing U.K. licensees such as Fashion U.K. and Danilo, while NLC has been appointed to grow the business in the Nordic and Benelux regions.

Singaporean agency PinkTank will take control of licensing initiatives in South East Asia, while WP Brands will handle deals across Australia and New Zealand. Active Merchandising has been appointed to oversee the GAS markets, and Ypsilon will serve as agent in Spain and Portugal.

“We’re thrilled to welcome these six talented agents to the growing JoyPixels family,” says David Born, director, Born Licensing. “We’re confident that they will be able to capitalize on the enormous popularity and awareness of emoji icons in their respective markets. We look forward to a prosperous partnership with each of them!”

Used across major platforms such as Sky Mobile, MINI, Virgin, Kellogg’s, GlaxoSmithKline, Monzo Bank, Accenture, booking.com, Just Eat, Channel Four, Netflix series’ and more, JoyPixels is now spreading more than 3,700 icons further across the globe.