License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

JLG to Rep Cheetos and Doritos

JLG to Rep Cheetos and Doritos

The Joester Loria Group is expanding agency representation of PepsiCo North America’s portfolio of beverage brands into the Frito Lay portfolio of snack brands, starting with Cheetos and Doritos.

The snacks will each take an approach across a range of categories that will tap into each brand’s marketing initiatives and reach fans with unexpected brand extensions.

The Joester Loria Group will work with retailers and manufacturers to develop on-trend brand extensions targeted to brand loyalists.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.