Brandgenuity is developing a program for the series, which will include licensed product in apparel and accessories, barware, novelties, interactive, social expression, collectibles, seasonal products, home décor, games and travel.
"It's rare to find a brand that excites fans the way that 'It's Always Sunny' does," says Adina Avery-Grossman, partner at Brandgenuity. "It's not just a show. It's a phenomenon. Ask any 18- to 30-year-old guy and you'll get the full treatment."
The sixth season of "It's Always Sunny in Philadelphia" premieres this fall.
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