Seiko, Rowing Blazers Team for Watch Collab

Two limited-edition and one special-edition timepiece are part of the new collaboration.

June 22, 2021

Seiko Watch of America and New York sport and fashion brand Rowing Blazers have announced a collaboration on two limited editions and one special-edition timepiece.

The collection was developed in collaboration with Jack Carlson, founder and creative director, Rowing Blazers and Seiko’s product development team.

“Collaborating with Seiko is a dream come true,” says Carlson. “I have a small collection of both new and vintage Seikos, and I'm obsessed with the brand. This is our first real foray into the world of watches – though we often sell vintage Seikos on our site – and I couldn’t imagine a better partnership.

As a homage to Seiko's archives, the first design has a “rally” bezel. A tribute to the ’90s with a Rowing Blazers flip on the classics, the second design has a four-color red, blue, yellow and green bezel. The final design incorporates a zig-zag patterned bezel, displaying Rowing Blazers’ most distinctive motif.

Each watch has a special case back emblazoned with one of Rowing Blazers’

“house codes,” a skeleton. Every watch also has a Rowing Blazers logo on the dial and comes in a special collector’s tin in Rowing Blazers’ signature zig-zag pattern, with both a bracelet and an alternative nylon military strap.

The “zig-zag” and “rally"” watches are available in limited editions of 500, while the four-color bezel design is a special edition. The watches are available at seikousa.com and rowingblazers.com.

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