PopSockets Nails New Collection with LaurDIY

PopSockets expands into the beauty category with a new nail collection.

License Global

September 9, 2020

2 Min Read

PopSockets, maker of expandable phone grips and lifestyle accessories, has announced the launch of PopSockets Nails.

To launch the core collection and each of the holiday capsules, PopSockets has tapped DIY lifestyle influencer and YouTube sensation Lauren Riihimaki (LaurDIY). Lauren will introduce the Mani Phoni to her audiences with creative assets and how-to videos on creating your own nails look.

An extension to their expanding beauty category and on the heels of a successful launch with their Lips x Burt’s Bees collaboration, PopSockets Nails is the first press-on, ready-to-wear instant manicure adhesive kit that coordinates with the ubiquitous and beloved PopGrip. The Mani Phoni collection comes in a variety of fun, expressive graphics and sophisticated premium materials to make it even easier to accessorize your nails and phone.

The kit will be available in 15 unique designs including starry skies, rose gold metallic, shimmer shift, unicorn marble, vintage rose, opal and more. Certain kits also include a matching swappable PopGrip. New seasonal styles and holiday capsule collections will continue to launch, beginning with Halloween.

“Our beauty products have been exciting additions to the assortment for our customers, which inspired us to pioneer the first-ever Mani Phoni as an extension to our already robust product selection,” says Emily Siegel, vice president, design, PopSockets. “We can’t wait to see how our consumers style their PopSockets Nails, grips and even matching masks with this creative nails kit.”

The nails are designed to last up to five days of wear with a simple three-step application process. Several of the nails designs also coordinate with non-medical face masks to really complete your look.

PopSockets Nails are available in 15 designs exclusively at PopSockets.com for $15 to $20, which includes the full kit with a coordinating grip, or for $10 to $13, which includes the kit without a coordinating grip. The kit contains a selection of 30 adhesive nails in varying sizes, a prep pad, cuticle stick and mini nail file.

For additional information, visit PopSockets.com.

Read more about:


About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like