Sponsored By

Fruit of the Loom Inks Sock Partnership with Lamour

Sock manufacturer extends Fruit of the Loom’s product range.

License Global

January 10, 2023

1 Min Read
Fruit of the Loom logo.
Fruit of the Loom logo. Fruit of the Loom

Fruit of the Loom has announced a new partnership and licensing agreement with Lamour to manufacture and sell Fruit of the Loom-branded socks for the family.

“This strategic partnership will support our continued growth aspirations within the sock category,” says Melissa Burgess Taylor, chairman and chief executive officer, Fruit of the Loom. “A proven leader in the hosiery category, Lamour will offer innovative products that deliver the comfort, quality and styling for which the Fruit of the Loom brand is known and trusted.” 

“The Lamour Family is honored to be entrusted to continue the legacy of the iconic Fruit of the Loom brand,” says Marty Lieberman, president, Lamour. “Through a strong partnership with Fruit of the Loom and our retail partners, we will deliver exceptional quality and innovation for many years to come.”  

Read more about:

Fruit of the Loom

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like