Formula 1, Formuleyes Rev Up Eyewear Collection

has announced a new licensing deal with specialist eyewear company Formuleyes to release an exclusive collection of premium glasses.

New collections come as part of Formula 1’s 70th anniversary celebration. The first collection will feature three pairs of glasses, all representing a different aspect of Formula 1’s uniqueness.

"We are very excited to launch a range of products in a category that we believe is at the very core of our brand,” says Joan Carrera Lopez, senior manager, consumer products and licensing, Formula 1. “Eyewear and motor racing have always been connected and we are proud to partner with Formuleyes to deliver a great collection to our fans.”

“The Titanium” is made from completely sustainable materials and manufactured using a zero-footprint 3D-printed titanium technology, making each pair truly unique. The glasses will be available starting Sept. 25.

“The Gold” celebrates Formula 1’s 70-year heritage by offering sustainable quality, crafted from handmade cellulose

Completing the collection is the “Red,” combining sport and fashion that can be worn on the street or the track. It will be available Nov. 25.

“Whether on or off the track, Formula 1 has always demanded the highest and best qualities when it comes to technical, precision, innovation and design,” says Didier Coton, executive chairman and chief executive officer, Formuleyes. “Following the same ethos today, we are honored to collaborate with the Formula 1 group. It is for this reason, as a team, we are proud today to launch the first of many Formula 1 Eyewear collections. Our plan going forward is to introduce new and exciting models every year that will give an insight into this unique fascinating sport.”