Bulldog signs up luxury watch company for pieces based on the Street’s characters.

License Global

May 15, 2021

2 Min Read

Bulldog Licensing, which represents the “Sesame Street” brand in the U.K. and Ireland, has inked a deal with luxury watch manufacturer, Bamford London, to create three limited-edition pieces based on Big Bird, Elmo and Cookie Monster.

“We’re delighted to be working with Bamford London on this amazing collection of watches,” says Rob Corney, managing director, Bulldog Licensing. “Their reputation for great design and a high-quality product is a perfect fit with one of the world’s favorite entertainment brands.”

Making up part of the Bamford London range, the company will sell just 20 pieces of the Big Bird design and 50 pieces each of the Elmo and Cookie Monster designs. The Bamford London dual time GMT features Big Bird, The Bamford London Mayfair Date shows Cookie Monster and the Bamford London Mayfair Sport features Elmo.

On the face of the Bamford London dual time GMT, Big Bird moves his feathered arms around the dial as the hour and minute hands. The watch includes yellow and black colorways on a matte black case and bracelet. Many of the hour markers have also been replaced by feathers in the design, yet the features of the original version of the watch all remain.

Cookie Monster’s arms act as the hour and minute hands on the Bamford x “Sesame Street” Cookie Monster Mayfair Date, moving around the dial pointing to cookies (some already nibbled) as the hour markers. Designed on a matte black case and bezel and paired with a blue nato strap, the character’s blue colorways flow throughout, including blue rings on the dial.

Elmo is surrounded by musical notes in place of hour markers on the Bamford x “Sesame Street” Elmo Mayfair Sport. The red polymer case, bezel and rubber strap with black accents complement Elmo’s own colorways. The “Sesame Street” logo is featured on the dial and a white ring has been added to match the white minute markers.

 “Who doesn’t love ‘Sesame Street?’” says George Bamford, founder, Bamford London. “The brand has reached far and wide, and we are so happy to partner with ‘Sesame Street’ and have these characters on the dial of our watches. There is nostalgia and a splash of color which can brighten up your day when you look down at your wrist.”

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Sesame Street

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License Global

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