Affinity Brand Partners, creator of customization in wearable technology, has announced that it has signed a licensing agreement with the Chivas De Guadalajara Football Club (Chivas) to produce and sell wearable and hearable technology accessories and branded phone cases. David Schowalter, owner, Affinity Brand Partners, announced the deal.

The three-year, non-exclusive agreement is to produce branded bands for smartwatches, phone covers, case covers and bands compatible with Samsung Galaxy watch and Buds Pro, bands and covers compatible with all Apple watches and Airpods and the Fitbit Versa 3 and Sense smartwatches in the North American markets. This agreement is the most recent for Affinity Brands with a Mexican football club.

The watchbands are available in three materials - silicone, leather and stainless steel – and most of the bands also fit traditional watches.
“Apple Watches and the entire wearable and hearable technology sector is one of the fastest tech categories in the world,” says Schowalter. “We’re pleased that a popular global brand such as Chivas De Guadalajara Football Club can see this and the value of partnering with Affinity to bridge together the world’s most recognized sports franchises with the people utilizing this technology.”