SEGA Partners with PowerA on New Line of ‘Sonic the Hedgehog’ Gaming Accessories

SEGA of America and PowerA are working together to bring “Sonic the Hedgehog” controllers and gaming accessories to market this summer.

License Global

August 8, 2023

Sonic the Hedgehog controllerPowerA

SEGA of America

and PowerA, a licensed gaming accessories company, have announced a new partnership to create and market a line of Sonic the Hedgehog-themed third-party gaming accessories. The initial product line includes Nintendo Switch and Xbox Series X|S controllers, a branded Nintendo Switch Protective Case and a TriFold Game Card Holder for Nintendo Switch cartridges.

“As big fans ourselves, the PowerA team is thrilled to partner with the team at SEGA to bring ‘

Sonic the Hedgehog

’ and friends to our controllers and accessories,” says Akio Strasser, senior global marketing director, PowerA. “With more than 30 years of ‘Sonic,’ and multiple generations of gamers experiencing this franchise, we are so excited to bring these characters to life on our accessories for the first time.”

Related:Tectonic ‘Sonic’

“Sonic the Hedgehog” controllers and gaming accessories, PowerA

PowerA products are now available for purchase or preorder at the PowerA website and other retailers:

Enhanced Wired Controller for Nintendo Switch – Sonic Boost
Protection Case for Nintendo Switch – OLED Model, Nintendo Switch and Nintendo Switch Lite – Sonic Peel Out
TriFold Game Card Holder – Sonic Kick
Advantage Wired Controller for Xbox Series X|S – Sonic Style

“Sonic is one of the most recognizable video

game characters of all time,” says Michael Cisneros, associate director, licensing, SEGA. “We are excited to be partnering with Power A to bring this core line of gaming peripherals to fans around the world. At home or on the go, we hope that these will be your go-to gaming accessories no matter what game you are playing (but if you open your heart, we all know ‘Sonic’ is your jam).”