SEGA of America and PowerA are working together to bring “Sonic the Hedgehog” controllers and gaming accessories to market this summer.

License Global

August 8, 2023

1 Min Read
Sonic the Hedgehog controller, PowerA
Sonic the Hedgehog controllerPowerA

SEGA of America and PowerA, a licensed gaming accessories company, have announced a new partnership to create and market a line of Sonic the Hedgehog-themed third-party gaming accessories. The initial product line includes Nintendo Switch and Xbox Series X|S controllers, a branded Nintendo Switch Protective Case and a TriFold Game Card Holder for Nintendo Switch cartridges.

“As big fans ourselves, the PowerA team is thrilled to partner with the team at SEGA to bring ‘Sonic the Hedgehog’ and friends to our controllers and accessories,” says Akio Strasser, senior global marketing director, PowerA. “With more than 30 years of ‘Sonic,’ and multiple generations of gamers experiencing this franchise, we are so excited to bring these characters to life on our accessories for the first time.”

“Sonic the Hedgehog” controllers and gaming accessories, PowerA

“Sonic the Hedgehog” controllers and gaming accessories, PowerA

PowerA  products are now available for purchase or preorder at the PowerA website and other retailers:

  • Enhanced Wired Controller for Nintendo Switch – Sonic Boost

  • Protection Case for Nintendo Switch – OLED Model, Nintendo Switch and Nintendo Switch Lite – Sonic Peel Out

  • TriFold Game Card Holder – Sonic Kick

  • Advantage Wired Controller for Xbox Series X|S – Sonic Style

“Sonic is one of the most recognizable video game characters of all time,” says Michael Cisneros, associate director, licensing, SEGA. “We are excited to be partnering with Power A to bring this core line of gaming peripherals to fans around the world. At home or on the go, we hope that these will be your go-to gaming accessories no matter what game you are playing (but if you open your heart, we all know ‘Sonic’ is your jam).”

Related:Tectonic ‘Sonic’

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like