"The Price is Right" for iPhone and iPod Touch

FremantleMedia Enterprises (FME) and interactive entertainment company Ludia are launching The Price Is Right game on the Apple App Store. Based on the television game show, iPhone and iPod touch owners can bid on items in 16 different pricing games.

"After more than 35 years 'The Price Is Right' remains one of the most successful game shows in history, and it's very exciting to expand the experience to revolutionary products like iPhone and iPod touch," says David Luner, senior vice president, interactive and consumer products, FME, North America.