Gucci Designs Gaming Deal with ‘Tennis Clash’

Italian luxury designer Gucci has officially dipped its toes into the gaming world by designing an exclusive collection of tennis outfits for characters in “Tennis Clash,” according to a report by Lifestyle Asia. Each look was digitized by Wildlife Studios.

In addition to outfitting characters Diana and Jonah from “Tennis Clash,” players will be able to visit the Gucci website and snag the same custom outfits to match.

The collection is comprised of monogram tracksuits, logo t-shirts and tennis gear like headbands, socks and shoes. Each item features Gucci branding and colors. The outfits are available to purchase in-game, and characters can wear the outfits in matches against other players.

As part of the collaboration, “Tennis clash” players can take part in a new in-game tournament known as the “Gucci Open.” Players can compete over a series of matches within a Gucci-branded tennis court. The experience includes exclusive tennis rackets branded with the Gucci logo.

Both the physical and virtual collections will be unveiled on June 18 through the mobile app.