P&G Beauty and Mielle Organics, a textured hair care brand rooted in natural ingredients, announced that it will join P&G Beauty, pending regulatory approval, further expanding access to hair products and services for Black consumers around the world. 

Founded by wife-and-husband duo Monique and Melvin Rodriguez in 2014, Mielle Organics has become popular for consumers with textured hair through products with natural ingredients and inspirational and educational content. 

Mielle will continue to be led by co-founders Monique and Melvin Rodriguez, as cheif executive officer and chief operating officer, respectively, and will operate as an independent subsidiary of P&G Beauty. 

“From the moment we stepped into P&G, we saw a diverse team of leaders who share our values and vision for innovation, education and community empowerment, including several Black leaders who play a key role in the hair care and beauty businesses,” says Monique Rodriguez. “This partnership gives Mielle an opportunity to serve more textured hair consumers with the great products and formulas that our community loves.”