“Dinosaurs King” Expands Into Toys

4Kids Entertainment has teamed up with Playmates Toys, Upper Deck and SEGA to launch a worldwide licensing program for the children’s property “Dinosaur King.”

As the master toy licensee, Playmates Toys will release a line of toys inspired by the animated adventure series, including dinosaur figures and role-play items, in North America and Europe in spring 2009.

Upper Deck will release a trading card game based on the brand, which is set to hit store shelves in October. Also this fall, SEGA will introduce a "Dinosaur King" video game for the Nintendo DS platform in September.