YuMe Toys Celebrates Disney’s 100th Anniversary with Surprise Capsules

YuMe Toys has unveiled a range of celebratory Disney 100 Surprise Capsules, featuring iconic characters from Disney’s 100-year legacy. Packed with hidden surprises, the collection will be available across all European and Middle Eastern markets, plus Israel and South Africa.

YuMe Toys’ own, limited-edition Surprise Capsules feature 24 iconic Disney 100 collectible characters, with a further four rare characters. Intended as a two-phase launch to engage both adults and children across the celebratory year, the Surprise Capsules will be released with Series 1 later this month, followed by Series 2 in July.   

Characters in the collection include Simba, Alice in Wonderland, Pinocchio, Dory, Snow White, Dumbo, Ariel, Donald Duck and Elsa. The first rare characters to be released in January are Mickey Mouse and Tinkerbell, followed by Buzz Lightyear and Minnie Mouse in series two.   

“To play a pivotal role in our industry, celebrating Disney’s once-in-a-lifetime 100th anniversary milestone, is a real accolade for our award-winning Surpise Capsule ranges,” says Ken Goodisson, commercial director, EMEA, YuMe Toys. “I think our product development team have done a fantastic job at encapsulating

Disney’s 100 years of Wonder through this limited collection that’s simply stunning to play with and display.”

Related:Disney: 100 Years of Wonder

Every capsule is packed with multiple surprises, including YuMe’s signature magical reveal clue cards, which hint at which mystery character, a sculpted 2.5-inch collectible figure, lies hidden within each capsule. The consumer journey culminates in the transformation of the capsule into a platinum-finish pedestal designed.