Ty’s Toy Box Creates Online Marketplace for Care Bears, Holly Hobbie

In partnership with American Greetings, Ty’s Toy Box has created the official Care Bears online marketplace, offering a one-stop shop to find the full line of product available for the popular bears. The company also created an online marketplace for the Holly Hobbie Property, which launched Jan. 1.

Ty’s Toy Box launched the official Care Bears online store at tystoybox.com, which features three different brand-centric marketplaces—including Care Bears, Care Bears Baby, and Classic Care Bears—with product that includes the original look from the 1980s.

Ty’s will work with more than 120 Care Bears licensees to create a comprehensive online store offering a full breadth of officially licensed product. Ty’s will also develop exclusive Care Bears merchandise available only at www.tystoybox.com. The Care Bears marketplace will be supported with online marketing and promotions driving customers to the site, including links from http://parents.agkidzone.com.

The Holly Hobbie storefront encompasses both Holly Hobbie Classic and Holly Hobbie & Friends, a contemporary evolution of one of the most enduring characters of all time. Ty’s will work with American Greetings’ licensees for Holly Hobbie to create a comprehensive online store for the property and develop its own exclusive Holly merchandise. The Holly Hobbie marketplace will be supported with online marketing as well as integrated promotions on the popular www.hollyhobbie.com and www.AGKidZone.com, a new online destination for kids with games, videos, and more.