Toys “R” Us Animal Brand Gets Happy House

Toys “R” Us Animal Alley plush label recently partnered with Australian character brand, Happy House.

Bradford Licensing says that the Happy House brand is currently distributed to over 30 countries. Through the deal with Toys “R” Us, Happy House will appear at the toy retailer nationwide and at other international locations in October, and will feature plush toys of its characters Zebra, Duck, Octopus, Turtle, Sausage Dog and Cow.

In the U.S., Happy House has already appeared at Target. The brand also plans to launch a line of metallic balloons in party and specialty stores in 2009 through Commonwealth Toy & Novelty, the same licensee being used for the Toys “R” Us plush line.