Toys, Apparel Sought for Lionsgate's Alpha and Omega

Brand Sense Partners has been pegged to lead the licensing program for Lionsgate's fall 2010 release of the 3-D animated film Alpha and Omega.

The L.A.-based agent is seeking opportunities in publishing, toys, games, interactive, apparel and accessories.

"Alpha and Omega represents a terrific opportunity for Brand Sense Partners to apply our principles of brand development and licensing to what promises to be an outstanding animated feature,"says Ramez Toubassy, president of Brand Sense Partners. "We are thrilled to be working with Lionsgate and Crest Animation and look forward to creating partnerships with retailers and licensees around the world as we bring this program to life."

Alpha and Omega features the voice talents of Justin Long, Hayden Panettiere, Christina Ricci, Dennis Hopper and Danny Glover. The film tells the tale of an arranged wolf marriage in order to protect the pack, but goes awry when the two are taken by park rangers. Alpha and Omega is directed by Anthony Bell and Ben Gluck and produced by Richard Rich and Ken Katsumoto.