TOMY Expands with Video Games Based on its Toy Brands

TOMY plans to create multiplatform video game titles based on its popular toy brands and licensed characters as well as developing original IP tailored for the North American and European markets.  

The publisher of the Naruto video games for the Nintendo platforms, TOMY will launch its first two titles under the new initiative in North America later this month—Lovely Lisa for Nintendo DS and Penny Racers Party: Turbo-Q Speedway for the Nintendo Wii.