Sega, Hasbro, and Marvel Team-Up for Toys Based on Hulk Video Game

Sega of America Inc. is working with Hasbro Inc., to produce a line of toys based on The Incredible Hulk video game. Hasbro's licensed toy line will include four action figures based on characters seen in the official video game from Sega, including Bi-Beast and The Gray Hulk. The remaining two toys will be announced at Comic-Con in San Diego, Calif. in July 2008.

"Hasbro is thrilled to be working with Sega to bring Hulk fans four very special action figures based on several Marvel characters appearing in the video game," says Eric Nyman, vice president of boys marketing at Hasbro Inc. "The action figures and video game are two great ways for kids and fans to experience The Incredible Hulk and expand their Hulk collections."