Jay at Play Appointed Master Toy Partner for Ooks

Dublin based production studio Zulleon, founders and creators of digital play experience Ooks, have appointed Jay at Play as the global master toy partner for the STEM-inspired kids’ property. 

“Jay at Play is the perfect partner to bring Ooks to life outside of our digital playground and animations, so we are thrilled with this global signing,” says Noel Donegan, co-founder, Zulleon.

In a deal brokered by global licensing agency Weird Lime, Jay at Play has secured worldwide rights to a range of plush, collectibles, accessories and gaming categories based on the Ooks brand of mobile games and animated shorts.

“It’s not often a brand captures kids’ imagination so rapidly while also ticking the box for learning inspired play patterns which parents appreciate – so we have been following the Ooks story for some time,” says a spokesperson for Jay at Play.  “The full portfolio of apps and animation delivers loads of fun snackable content across trend-driven themes and characters which kids love – making it just the right time for a bright, fun range of plush toys and collectibles.”

The suite of five “Ooks” apps and games, available on IOS and Android, have been downloaded in more than 110 countries with close to half a million installs across all apps. More than 20,000 “Ooks” books have been created and more than 1.5 million views of online Ooks content to date. Plush is the latest deal for the property.

“Ooks is a magical world of color and surprises and we look forward to being able to deliver Ooks-inspired collectibles and plush to our demanding audiences through the expert and talented team at Jay at Play,” says Luz Donegan, co-founder, Zulleon.

The brand is readying for more announcements across global broadcasters and consumer product deals.