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ESPN, Mattel Debut X Games Toys

A line of X Games-inspired fingersport toys by ESPN and Mattel are now available in U.S. stores.The toys, aimed for kids ages 8 to 12 and available now, include skate and snow assortments, retailing for $2.99 to $4.99, and a moto assortment, which feature

April 6, 2018

1 Min Read

A line of X Games-inspired fingersport toys by ESPN and Mattel are now available in U.S. stores.

The toys, aimed for kids ages 8 to 12 and available now, include skate and snow assortments, retailing for $2.99 to $4.99, and a moto assortment, which features a posable rider, bike and stand for $9.99.

This summer, a BMX bike assortment set will debut and includes die-cast bikes and X Games fingergloves for $6.99. A collection of X Games mobile skate parks, which transforms from a tour bus ($39.99) are also being developed.

"ESPN is excited to partner with Mattel, the worldwide leader in the toy industry, to expand the X Games brand into a new area," says Steve Cipolla, vice president and general manager, ESPN Consumer Products. "This line of collectibles combines skill and real action sports gear in the inventive and authentic way fans have come to expect from us."

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