debuted the Inspiring Women Series, a doll line dedicated to honoring historical and present-day role models for girls.
The latest doll in the series was announced as Madam C.J. Walker, a Black entrepreneur, philanthropist and activist who would eventually become the first documented U.S. self-made female millionaire through her line of cosmetics and hair care products made specifically for Black women. Walker is recognized for her dedication in supporting several orphanages, YWCAs, YMCAs and Black colleges along with social justice advocacy in support of the NAACP and other civil rights organizations. The doll is dressed in a floral printed blouse paired with a full-length turquoise skirt and is holding a miniature replica of her original Wonderful Hair Grower product.
. “We’re honored to welcome her into this group of trailblazing women and introduce more kids to her journey of becoming one of the nation’s first widely successful female founders.”
Barbie’s newest Inspiring Women Series doll sets out to directly impact the Black community, through the Dream Gap Project Fund, to help remove barriers that prevent the next generation from reaching their full potential.
“It was a joy to work with Barbie on the design and creation of an Inspiring Women doll made in the likeness of my great-great grandmother, Madam C.J. Walker,” says A’Lelia Bundles, Walker’s great-great granddaughter and official biographer. “Their design team graciously welcomed me throughout all steps of the process – from hair development to packaging – to capture and celebrate the legacy of this trailblazing Black businesswoman. I can’t wait for a new generation to be inspired by her story and to tell their own stories through a role model who came before them.”
Mattel is exhibiting at Brand Licensing Europe 2022. Find more info
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