Barbie Inducts Madam C.J. Walker into Inspiring Women Series

First U.S. female millionaire gets her own honorary doll.

License Global, Content Editor

August 24, 2022

2 Min Read
The Madam C.J. Walker holding the Wonderful Hair Grower.
The Madam C.J. Walker holding the Wonderful Hair Grower.Mattel

In 2018, Barbie debuted the Inspiring Women Series, a doll line dedicated to honoring historical and present-day role models for girls. 

The series has paid tribute to a diverse lineup of women including Dr. Jane Goodall, Ida B Wells, Dr. Maya Angelou, Helen Keller, Eleanor Roosevelt, Amelia Earhart, Katherine Johnson, Frida Kahlo, Rosa Parks, Sally Ride, Billie Jean King, Ella Fitzgerald, Florence Nightingale and Susan B. Anthony. 

The latest doll in the series was announced as Madam C.J. Walker, a Black entrepreneur, philanthropist and activist who would eventually become the first documented U.S. self-made female millionaire through her line of cosmetics and hair care products made specifically for Black women. Walker is recognized for her dedication in supporting several orphanages, YWCAs, YMCAs and Black colleges along with social justice advocacy in support of the NAACP and other civil rights organizations. The doll is dressed in a floral printed blouse paired with a full-length turquoise skirt and is holding a miniature replica of her original Wonderful Hair Grower product. 

Madam C.J. Walker.

"As a pioneer in entrepreneurship, philanthropy and activism, creating the blueprint for the self-made American businesswoman and innovators of the twentieth century, Madam C.J. Walker is an embodiment of our Barbie Inspiring Women series,” says Lisa McKnight, executive vice president and global head, Barbie and Dolls, Mattel. “We’re honored to welcome her into this group of trailblazing women and introduce more kids to her journey of becoming one of the nation’s first widely successful female founders.” 

Related:Barbiecore Keeps Barbie in the Pink

Madam C.J. Walker doll.

Barbie’s newest Inspiring Women Series doll sets out to directly impact the Black community, through the Dream Gap Project Fund, to help remove barriers that prevent the next generation from reaching their full potential.  

“It was a joy to work with Barbie on the design and creation of an Inspiring Women doll made in the likeness of my great-great grandmother, Madam C.J. Walker,” says A’Lelia Bundles, Walker’s great-great granddaughter and official biographer. “Their design team graciously welcomed me throughout all steps of the process – from hair development to packaging – to capture and celebrate the legacy of this trailblazing Black businesswoman. I can’t wait for a new generation to be inspired by her story and to tell their own stories through a role model who came before them.” 

Mattel is exhibiting at Brand Licensing Europe 2022. Find more info here. 

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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