Barbie Announces New Musical Adventure and Accompanying Toy Range

The new toy range includes “Barbie Mermaid Power” dolls, inspired by upcoming movie.
License Global

October 7, 2022

A “Barbie Mermaid Power” doll.
A “Barbie Mermaid Power” doll.Mattel

Starring Brooklyn and Malibu, “

Barbie

Mermaid Power” is a new, aquatic movie adventure that follows Barbie “Brooklyn” Roberts character’s debut as co-lead in “Big City, Big Dreams”. The release focuses on the character’s continued integration in the brand, with the announcement of a new adventure, “Barbie Mermaid Power”, premieres in U.K. cinemas on Oct. 14 

The new release is set to build upon the history of mermaid content and the success of modern fantasy for the Barbie brand. Barbie’s life, stumbles, cultural impact and future were recently discussed in

‘Barbie x Fashion – Reshaping a Legend’, by Richard Dickson

, president and chief operating officer,

Mattel

, in his Brand Licensing Europe keynote.  

The new adventure follows Barbie ‘Brooklyn’ Roberts, Barbie ‘Malibu’ Roberts, and her sisters Skipper, Stacie and Chelsea on an underwater adventure as they transform into mermaids to help save the world of Pacifica. In the “Barbie Mermaid Power” movie, Barbie and Barbie are summoned by Isla

(from Dolphin Magic) to compete to be the underwater ‘Power Keeper’ in a series of challenges designed to find their inner powers.  

The new “Barbie Mermaid Power” toy range is inspired by the movie and includes the “Barbie Mermaid Power” dolls, with Barbie ‘Malibu’ Roberts and Barbie ‘Brooklyn’ Roberts mermaid dolls each featuring a magical mermaid look, complete with extra-long fantasy hair and ombre tails with sculpted scales. The range also includes the “Barbie Mermaid Power” boat with two dolls. The playset features an 18-inch boat that can float in water and seats up to four dolls (other dolls sold separately). The range is available to buy at Amazon. 

“Barbie Mermaid Power” will also be represented in the latest update to the “Barbie Dreamhouse Adventures” mobile game, available now for free. The update features a new underwater adventure with Malibu, Brooklyn, and friends where gamers can explore hidden corners of the deep ocean in Pacifica, discover new fashion outfits and decor for magical summer vibes, and compete in a new fashion challenge. 

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