Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
September 22, 2022
The Barbie brand has returned to the London Fashion Week runway in support of the Halpern show, which took place within the historic splendor of The Royal Exchange, London.
A brand synonymous with glamour, reimagined embellishment, and a nod to classical couture, Halpern created an immersive Barbie finale to the show comprised of bespoke catwalk looks to mark the 60th Anniversary of the Barbie Dreamhouse. A cultural institution in the fantasy world that surrounds Mattel's timeless icon, Barbie Dreamhouse represents the birthplace of any child's imagination: the home.
London Fashion Week coincided with Brand Licensing Europe, where Richard Dickson, president and chief operating officer, Mattel, gave the day one Keynote, which took a deep and introspective look at the doll that has become an influential multiplier in everything from fashion to social media and entertainment.
As part of his spring/summer 2023 Collection, Halpern has collaborated with Mattel on eight looks and accessories dedicated to Barbie and the imagination she – and her Dreamhouse – inspired in him from an early age. In Mattel's archives, the designer was given access to Barbie's wardrobes through the ages. Three motifs particularly evoked his childhood memories: the chevron pattern – a modern take on the first Barbie's original chevron swimsuit – polka dots and sunset palette intrinsically linked to Barbie's look. Interpreted in floor-length silhouettes realized in the sequins, tulles and ruffles distinctive to the Halpern brand, the elements come to life in looks founded in the fantasy of entertaining at home. Sparked by the Barbie Dreamhouse, the idea of the house party informs the collection at large.
To celebrate the collaboration, a miniature couture was created especially for Barbie, with the doll dressed in a black and gold polka dot tulle gown, with a wraparound Barbie logo created in gold and black.
“Barbie and the Dreamhouse has been such an incredible fountain of inspiration for me to use for the Halpern spring/summer 2023 collection, and I’m delighted to have the iconic Barbie brand supported my show,” says Michael Halpern, founder & creative director, Halpern. “This project comes full circle for me continuing my relationship having previously dressed a one-off Barbie Role Model doll in the likeness of Adwoa Aboah, as an homage to Adwoa's Halpern look where we both won our first times at the Fashion Awards. There are so many points at which Halpern and Barbie intersect with our values, inspirations and love of fantasy, which I am so thrilled to share on the runway this season. For me, Barbie is about optimism and joy for everyone, and being able to personify that exuberance through a project like this is so thrilling.”
“Barbie has long inspired and been an inspiration for the world’s most creative and artistic talent,” says Dickson. “Fashion is part of Barbie’s DNA, and the Barbie brand has never been more talked about, marking this as the perfect moment to return to London Fashion Week’s runway with the incomparable Halpern. We are thrilled with Halpern’s vision of the iconic Barbie doll and her Dreamhouse, which invites everyone to embrace the endless possibilities of Barbie.”
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
BuzzFeed Sells Complex: Is the Reign of BuzzFeed Over?Feb 22, 2024
The Hershey Company is Making Life SweeterFeb 22, 2024
The emoji Company and tonies Launch Potty Training Tonie Featuring ‘Poo’Feb 22, 2024
Viacom18 Consumer Products, Papa Don’t Preach Launch Garfield CollectionFeb 22, 2024