adidas, LEGO Expand Partnership
The latest iteration of the LEGO x adidas collaboration has been revealed.
June 17, 2021
LEGO has unveiled a buildable brick version of the adidas Superstar sneaker. This is the latest release in the two companies’ collaboration, having previously released multiple shoes, an apparel range and more.
"As a kid of the ‘80s and growing up in the ‘90s, the Superstar sneaker with its rich street art culture was such an iconic item, and that's also when I got my first pair," Florian Müller, senior designer, LEGO, said in a statement to CNN Style. “So, when the collaboration with adidas started I was super excited to work on this model. As shoes represent very organic objects, made from flexible material that also look different on every person, it was a fun challenge to translate this into the Lego System in Play, which by nature is square and blocky.”
The set is true to the original design of the sneaker, with the three serrated stripes and a shell toe. The 4.7 inch high, 27-inch-long LEGO shoe comes with a stand for display.
adidas will also be releasing an actual LEGO-themed Superstar sneaker through the collaboration as well.
The adidas Superstar LEGO set, complete with shoe box and display, is set to release on July 1.
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