“This collaboration is special because it sparks children’s imagination and inspires them to express themselves freely without fear or judgement,” says William Thorogood, head, product, LEGO Group. “By mixing, matching and customizing their own unique looks, kids can find freedom, joy and confidence as they march to the beat of their own drum!”
The Adidas x VIDIYO collection launched on May 28 to Creative Club members before rolling out to broader distribution channels, according to a report from LEGO, as of June 1.
The Adidas x LEGO partnership aims to infuse more fun into the lives of both kids and adults through products, apparel, accessories
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.