Aardman Bows Air and Toy Deals for "Timmy Time"

"Timmy Time," Aardman Right's newest preschool property, has inked a slew of broadcast and toy deals.

The series for boys and girls will air on CBeebies in the U.K. and Disney Channels worldwide, including the U.S.

Many U.K. toy partnerships have already been signed, including Golden Bear for wooden toys, Cooneen Textiles for nightwear and underwear, DNG UK for tableware and drinkware, Character World for bedding, RJ Jarret for children's footwear, Roy Lowe & Sons for children's socks, William Lamb for children's slippers and wellingtons, Danilo for cards and calendars. Vivid Imaginations, the master toy licensee for "Timmy Time," plans to launch its line in fall/winter 2009. Egmont has scooped up U.K. and Commonwealth publishing rights to the series, where Titan Magazines will produce a monthly comic for the U.K. and Ireland.

In the U.S., Aardman's relationship with HIT Entertainment will see a Timmy Time merchandise roll-out in categories such as home entertainment, toys, games, publishing, apparel and accessories. HIT Entertainment also runs Aardman's themed attractions business globally for Timmy Time, Wallace & Gromit and Shaun the Sheep.

International agents also include Super RTL for Germany, Kidz Entertainment for Scandinavia and Eastern Europe, Haven Licensing for Australia and TF1 for France.