“Storm Hawks” Expands Licensing Program With Apparel and More

Nerd Corps Entertainment's original series “Storm Hawks,” already licensed as an action figure line to Spin Master Ltd., will soon expand its presence at retail stores in the form of trading cards, toys, apparel, bedding, and footwear.

The 3-D action/comedy series is currently airing on Cartoon Network five days a week during the network's afternoon programming block.

Coming up for 2009, collectible gaming company WizKids will unveil a brand new Storm Hawks PocketModel trading card game, allowing kids to collect and construct models of vehicles and characters from the show, integrating them into a trading card battle game.

New licensing for “Storm Hawks” includes signing on five new international licensing agents, and seven new North American licensees.

Storm Hawks’ North American agent MGM Consumer Products has locked in several new licensees for the first wave of merchandise due out in summer and fall of 2008. New deals include C-Life for apparel, Accessory Innovations for backpacks and accessories, WestPoint Home for bedding, Hybrid Promotion for t-shirts, Elegant Headwear for hats and caps, Hobbico Corporation for 3D puzzles, and Weisner Products for footwear.

Additionally, this January and February, Carl's Jr. and Hardee's restaurants across the United States featured Storm Hawks toys in more than 3 million of its Cool Kids Combos.

To further expand Storm Hawks’ reach in the United States, MGM will be calling on the expertise of strategic product licensing and merchandising agency Brandgenuity. In the Canadian market, Segal Licensing will spearhead the licensing and merchandising campaign.

Overseas, Nerd Corps Entertainment has assigned the licensing agency representation rights to RMP Licensing for France and French speaking territories; Exim Licensing will represent the brand through Mexico, Central and South America and the Caribbean; Haven Licensing will manage Australia and New Zealand; and Empire Multimedia will be handling Asia (excluding Japan, Korea, India and China). Nerd Corps has also secured a deal with Kidz Entertainment for all rights to the series in the Nordic Territories. Kidz will also act as licensing agent for Eastern Europe and CIS.