“Raggs” Readies Live Events, New TV Episodes, Interactive Web Site

“Raggs,” which premiered on U.S. public television stations nationwide in February 2008, has announced a multi-year licensing partnership with toy company Zizzle. Beginning in July, Raggs plush toys, CDs, DVDs and custom T-shirts will be available at online retailer Ty's Toy Box, and the brand will be a prominently featured on their homepage. The first products are planned for launch in fall 2009.

Kicking off in late summer, the multi-platform fall ‘08/winter ‘09 campaign will include: an 80-city Raggs Live! Dance Party tour, with 25 cities set for fall ’08 and more to be announced for 2009; the launch of a new Web site; and the premiere of 26 episodes on public television (and each season thereafter for five years.