“Ben 10” Gets Soft Lines

Cartoon Network continues to expand its “Ben 10 Alien Force” series into the retail market.

Recently, Cartoon Network signed many agreements for its new soft lines program, including with Freeze for long-sleeved and short-sleeved t-shirts; SG Footwear for sneakers, boots and slippers; and Bandai America for action figures, play sets, novelty sets and more. The launches will coincide with a new interactive game, Ben 10 Alien Force The Game from D3Publishers.

For the spring, Cartoon Network has also teamed up with AME for sleepwear, Accessory Innovations for headwear and C-Life for swimwear and sunglasses.