Sony, Chorion Partner on “Mr. Men”

Sony Pictures Home Entertainment and Chorion have entered a global licensing partnership for “The Mr. Men Show” television property. SPHE will release all 52 episodes of the new sketch comedy show on DVD as part of SPHE’s global commitment to branded kids and family content.

Already a hit show on Cartoon Network in the United States, on Five’s Milkshake! in the United Kingdom, and on France 5 since April, “The Mr. Men Show” is based on the classic book series which has sold over 100 million copies worldwide. The show features a cast of 25 characters and redrawn and updated with a contemporary feel, depicting the new style of animation by Renegade Animation.

Eric Karp, executive vice president, global licensing and merchandising at Chorion added, “Partnering with SPHE is an exciting move for “The Mr. Men Show” and for Chorion. SPHE’s global platform will give the property a fantastic profile in all our key territories. We look forward to working with this industry leader in home entertainment to build on the success that the show is already evidencing.”

The partnership between Sony Pictures Home Entertainment and Chorion marks a resurgence in the Mr. Men brand, which has further licensing agreements in place with Fisher Price, Unilever, Virgin Atlantic, Quantas, Zara, Jakks Pacific, American Greetings, Penguin Publishing, Nestlé and Sony Creative Products.