Two content powerhouses team up for IP based on classic game of peekaboo.

McKenna Morgan, Content Editor

December 12, 2023

2 Min Read
PeaKeeBoo logo, Moonbug Entertainment, Toikido
PeaKeeBoo logoMoonbug Entertainment, Toikido

Global entertainment company, Moonbug Entertainment, and creative studio, Toikido, have unveiled their first collaboration project, “PeaKeeBoo,” a new animation series for preschool children and their families. The world of “PeaKeeBoo” is inspired by the classic childhood game it is named after.

Moonbug Entertainment, the company behind the YouTube children’s channels, “CoComelon” and “Blippi,” will produce the first season of “PeaKeeBoo,” which will be available globally on the Moonbug Kids YouTube Channel in 2024.

“Working with Toikido has been a pleasure, and we’re excited to share this new series that we know will resonate with families around the world,” says Dan’l Hewitt, head, global partnerships, Moonbug. “We look forward to further exploring the ‘PeaKeeBoo’ world and working with Tokido to encourage the future of childhood curiosity and play.”

The two companies say “PeaKeeBoo” is expected to emulate the success of Toikido’s first in-house IP, “Piñata Smashlings,” which boasts a Roblox game and toy range. Similarly, PeaKeeBoo will be accompanied by a comprehensive 360 marketing strategy, including a range of ancillary products, such as toys, playsets, physical games, apparel and books.

“There’s no hiding how thrilled we are to be partnering with Moonbug Entertainment, who have a spectacular ability to understand a brilliant and original concept and bring it to life onscreen,” says Darran Garnham, founder, chief executive officer, Toikido. “We are proud to be part of their outstanding portfolio of award-winning shows. ‘PeaKeeBoo’ will be no exception, and we’re all looking forward to the smiles and laughter that it will bring to children and parents in 2024.”

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After the success of “Piñata Smashlings” and Moonbug’s multiple forays into media partnerships in 2023 (e.g., Sirius XM, Roblox and Audible), the power of Moonbug and Toikido in one property makes “PeaKeeBoo,” one to watch.

About the Author(s)

McKenna Morgan

Content Editor, License Global

McKenna Morgan is Content Editor for License Global. Based in the Santa Monica office, McKenna specializes in coverage involving non-profits, beauty and cosmetics, health and wellness, new and social media and entertainment licensing.

When McKenna isn’t covering the latest licensing news, she spends her time attending live music shows and finding her next travel destination.

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